"The Gem of the Hills"

Jacksonville is a vibrant city located in northeastern Alabama, known for the rich history, natural beauty, and Southern charm that earned it the nickname “The Gem of the Hills.” We’re home to Jacksonville State University and the Marching Southerners, about halfway between Birmingham and Atlanta, and if you’re wondering where you can eat, shop and play, we’re sure to have what you’re looking for. Whether you’re a foodie, an outdoor enthusiast, a history buff, or an art lover, you’ll find plenty of things to do and see in our town.

things to do downtown and all around


Jacksonville and the surrounding region offers hiking, mountain biking and a range of outdoor activities. ​


Find lunch, dinner, a light snack and drinks while you explore everything our historic downtown has to offer.


Find the perfect outfit, gift and more with our variety of locally-owned retailers.

Visit our interactive map to see all of our downtown businesses & city-wide parks and services, or search by category.

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